Mile High Harley Davidson sought a completely new identity for their expanded store in Parker. The existing building was a 60’s era shopping center that needed a dramatic upgrade. To achieve these goals re:architecture devised strategic design concepts including a new plaza and steel canopy that serves as a facade and public space to showcase bikes and hold events for the Harley community. Special digital fabrication techniques were used to translate the design directly into on-site fabrication that made this element both exciting and cost-effective. A new entry was designed to give the new showroom an expanded presence in the parking lot. The interior was also completely transformed with a new showroom, offices, and service area that complement the exterior architecture. Brian Dale of Sort Studio collaborated on the frame design and architecture for the project.
Client: Big Iron Sports
Type: Retail Showroom Renovation/Transformation
Size: 2500 s.f.
Cost: 2.3 million